SRAM Red eTap 12-speed Groupset Launch

AXS on a canyon

canyon headquarters

We had a chance to attend the launch party for the for the new SRAM Red eTap 12-speed Groupset at Canyon’s North American headquarters in Carlsbad, CA. Please excuse the photo quality, All I had on me was my phone.

canyon showroom

If you haven't been to Canyon’s showroom, you should really try to make the trip. It is spectacular.

canyon showroom

Coureur, Wolfpack, and Zoot were in attendance. This was taken after the crowd thinned out a little bit. 

Rouleur beer

Rouleur was pouring, to the delight of everyone.

marco and salami

Coureur rider Marco brought a spread from his company, Olli Salumeria. This stuff is legit! 


Gravelstoke was in the house!

canyon showroom

Our host Blair took on MC duties for the night.

AXS groupset

The groupset has a striking appearance. It looks a lot better in person than in photos.

ads chainring

There is a lot of depth and detail to the one-piece chainrings that you can’t really see in most photos. 

textured hoods

The hoods have a new texture on them.

I love the look of the new flat-top chain.

Steve and Marco

A good time was had by all. We can’t wait to see this drivetrain out on the road. If you want to learn more about the groupset, you can read all the gory details at just about any cycling news site, or go straight to the source at


Friend of PureGravel, Gregg Stern, is one of the first consumers to get a hold of the new drivetrain and he has this to say:

First time using SRAM. As you know there are the guys and gals that really like it and some who don’t. So far I am digging it. Shifting is pretty responsive and I have no issues with that. The gearing SRAM has come up with is very interesting. I am riding the 48/35 with a 10/28 rear which comes out to be equal to a 52/36 with an 11-tooth rear. Seems pretty good and I can feel the one piece Chain Ring as stiff and a good thing. So so far I am liking the SRAM but think the brakes maybe not as good as the Dura Ace set up. Adjusting them is trickier as the tolerances closer but maybe I need to get used to adjusting. The SRAM app is easy to use and I set the shifting opposite of how it came with the right lever shifting up and the left going down the cog and leaving hitting both to go up or down in the front. The Canyon frame has a longer rear chainstay then my Factor so it is pretty compliant and the front may be tighter so I am still getting comfortable with it. Bang for the buck is hard to beat the Canyon as you know.

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